GE Healthcare has announced recently the appointment of Neil Boyce as Country Manager of its GE
Healthcare South Africa operations.
Neil Boyce will play a leading role in driving GE's growth in South Africa, the company is based in Johannesburg. He will be responsible for developing and expanding customer relationships, in addition to the execution of a strategy concerning long-term public and private sector partnerships to help transform healthcare delivery in the country.“The South African market for GE Healthcare is witnessing a dramatic growth and we have already identified a clear market strategy,” says Boyce.
One of the Company’s priorities is the training of health-service suppliers. Boyce expectations are that GE Healthcare would play an integral role in providing primary health services through mobile hospital units. “This year we plan to start schooling 500 people in partnership with training institutions. We will offer specific training courses for the likes of hospital managers and technicians,” Boyce mentions. “In parallel, we will continue to bring to the local market relevant innovative technologies. But as we say at GE, it’s not innovation for innovation's sake. It’s about innovation that successfully targets our customers and their patients needs.”
The recent commercial launch of GE Healthcare's Vscan in South Africa, comes in line with the Company’s healthymagination initiative. On the other hand, Vscan, a pocket-sized visualization tool, is another clear reflection of healthymagination’s mission focusing on bringing high quality healthcare at lower costs to more people around the world. It can potentially help in accelerating time needed for diagnosis, in addition to reducing patient wait times and improving physician workflow. “I am very excited to take on this new role at GE Healthcare. Moreover, I look to leverage my experience with this country’s marketplace to bring value-added insights to drive GE’s market leadership position together with the team in South Africa.” Boyce concludes.